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Low Price Guarantee


At Irwin's, our cutting edge technology, Live Market Pricing, ensures our customers the most competitive prices on all of our new Ford's and Lincoln's, all of the time. This allows us to be confident in our pricing and offer our Low Price Guarantee on all of our new vehicles!

Live Market Pricing polls nearly every new vehicle website listing (over 80,000), every single hour to ensure our customers are getting the most real-time, aggressive prices. We are able to see how our competition is pricing their vehicles to ensure that you are getting the best deal. Talk about peace of mind!

How do we provide such low pricing? Believe it or not, it's not magic! Being a local, family owned dealership who does very little advertising allows us to keep our expenses extremely low. We believe in giving our customers the best purchase experience they've ever had and heavily rely on referral and repeat business!

Over 90% of our customers shop online before ever stepping a foot inside our showroom. We understand our customers and know that you are a savvy, intelligent consumer. We look forward to saving you time and money through our Live Market Pricing and ultimately providing you with the best purchase experience you've ever had--all backed by our Low Price Guarantee to help ensure your peace of mind! Above all else, our aim is to deliver an experience that is Simple, Friendly, and Guaranteed.

"My husband and I shopped dealers all the way down to the Seacoast and decided to by from Irwin's. The people we dealt with made us feel comfortable with our car buying purchase. Thank you."

- Tammy P (Gilford, NH)

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