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Our History, Mission, Promise & Culture


Our History

Irwin's was founded in 1951 by Robert H. Irwin as a Lincoln Mercury dealership in Laconia. Ford was added a few years later in 1955. Peter Irwin, second generation, added Toyota in 1979 and then Scion in 2002. Irwin's Used Car Center was built in 1994 and was located at 446 Union Ave in Laconia. Chris Irwin, 3rd generation, in 2009 completed a 12,000 sq foot expansion of their Bisson Ave location which now totals 72,000 sq feet on more than 15 acres. Laconia Quicklane Tire and Auto Center was started in the late fall of 2010. Hyundai was acquired in 2011 and moved into the renovated used car store at 446 Union Ave in the Winter of 2012. In the Spring of 2013 NH Car Credit, a division of Irwin's was established.

Irwin's involvement in the comminity has been a staple in the Lakes Region for years, highlighted by: $50,000 to the Laconia High School Capital Campaign, $25,000 donation to the Laconia Public Library Construction project, $3,500 donated for MS, 100 Turkey's donated to St Vincent DePaul each Thanksgiving, $2,000 donation to the Boys & Girls Club, donations to Community Health & Hospice, the Lion's Club, the Laconia Putnam Fund, and the Lakes Region General Hospital Board of Trustees. In addition, Irwin's has provided for years, at no charge, winter indoor hitting and pitching facility for local Little League and ASA girls softball along with donating a $10,000 electronic scoreboard to Laconia Little League. Over the course of the last sixty plus years Irwin's has given back to the community in excess of $1,200,000!

Throughout it all there remains a constant: "to treat every guest as our best friend."

Our Mission

Our mission is to continuously exceed the expectations of our customers and associates. Our goal is to be the benchmark for excellence in every aspect of our business. The Irwin Automotive Group is dedicated to:

  1. Delivering exceptional service & value
  2. Promoting personal & professional growth
  3. Fostering teamwork & associate involvement
  4. Demanding the highest ethical standards from ourselves
Our commitment to this mission makes the Irwin Automotive Group a place where people want to work and do business.

Irwin Motors in 1953

The Irwin Automotive Group Promise

Every day, every customer, every experience we promise to…

Provide every customer with ENGAGED EMPLOYEES. Employees that will listen to you, communicate with you, and treat you with respect. And Employees that will listen, communicate, and treat each other with respect.

Create for our customers a LOYALTY EXPERIENCE. We promise to make this visit a memorable one, one that you feel good about and will want to talk about. We will work hard to earn your loyalty. We will also strive to provide the kind of workplace that builds loyal employees. We know that your loyalty depends on ours.

Support our neighbors with COMMUNITY SERVICE. To serve our community is an honor and we are duty bound to assist whenever, and wherever we can. We will also be Servant Leaders to our teammates and never ask a team member to do something we wouldn't do.

Continue to build a LONG TERM VISION. We do not want to serve you, our employees and our community for just today. We pledge to constantly evolve our business model to meet and exceed the needs, wants and desires of all the people we are privileged to serve.

Our Culture

Our goal is to be the benchmark for excellence in every aspect of our business. We are dedicated to delivering exceptional service and value. Our promise is to create an environment of mutual trust and respect; to promote personal and professional growth; to foster teamwork and associate involvement; and to demand the highest ethical standard from ourselves. Our commitment transparency and friendliness makes our company a place where people want to work and do business.


While we certainly don't want to boast about donations and charitable contributions we've made over the years, we've found that many of our current customers and prospective customers want to see what we have done as they want to do business with a local company that gives back. Below are some of the donations and contributions that we've made recently. Please feel free to contact us if you have any organization you'd like us to help. We welcome your feedback. - Chris Irwin


A few of our recent charitable contributions within the community:

    • 1st United Methodist Church
    • Belkbal City Sheriff
    • Belknap Mill
    • Belmont High School Baseball
    • Belmont High School Soccer
    • Brenda's Ride
    • Citizen
    • Coldwell Banker
    • Daniell Ladd
    • Dhmc Parent Council
    • Ducks Unlimited
    • Farmington High School
    • Franklin Police Relief
    • Gilford Cal Ripkin
    • Gilford High School
    • Gilford Parks &
    • Gilmanton Old Home Day
    • Granite State Reading Council
    • Greater Lakes Region Child Advocacy
    • Hydrocephalus Association
    • Il Fbla
    • Inter Lakes High School
    • Kingswood Cal Ripkin Hop
    • Laconia Adult Softball
    • Laconia High School Friends Of Football
    • Laconia Land Trust
    • Laconia Little League
    • Laconia Motorcycle Week 2013
    • Laconia Multicultural Days
    • Laconia Muskrats
    • Laconia Police Association
    • Laconia Youth Soccer
    • Lakes Region Chamber Of Commerce
    • Lakes Region Habitat
    • Lakes Region Industrial Golf
    • Lakes Region Lacrosse
    • Lakes Region Slow Pitch
    • Lakes Region Symphony Orchestra
    • Loon Preservation
    • Love Foundation
    • Macy's Great American Band
    • NE Association Of Chiefs Of Police
    • NH Association For The Blind
    • NH Historical Society
    • NH Humane Society
    • NH Music Festival
    • NH Troopers Association
    • Northfield Police
    • Prescott Conservancy Hope &
    • Recreation
    • Red Dress Gala
    • Rmef
    • Rvysef Golf Scramble
    • Sam Grad
    • Shrine Sugar Bowl
    • Speare Memorial Hospital
    • St Mary Assumption
    • Streetcar Company
    • Tanger Outlet
    • Taxiarchai Greek Church
    • Tilton - Northfield Rotary
    • United Baptist Church
    • VFW - Nashua
    • Winni Playhouse
    • Woodland Heights Gssp 
  •  


"We bought our car at Irwin's because it is hassle free shopping. The salesmen were helpful and not pushy. It took a few months to make up our mind (without being called every day by our salesman) and when we were ready he was there to help us. Every time we bring our car for service they take the car immediately. Service is quick, staff very friendly."

- Lisa S., Campton, NH

"This is my 9th car from Irwin's. I simply won't go anywhere else. Anyone who asks me about buying or servicing a vehicle I tell them to go to Irwin's. It's a no brainer. Great price, great service and very easy to do business with."

- Greg G., Meredith, NH

"Irwin's had always supported the community. My family appreciates that and that is one of the reasons we keep coming back."

- Jill M., Laconia, NH


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"My son played on the Irwin's basketball team. The following year they donated the scoreboard to the Little League Field when he moved up to Little League. It means a lot to us that Irwin's cares about the local community. Thank you."

- Bill F., Laconia, NH

"I've been part of the Lakes Region community for over 20 years. Throughout that time as much as Irwin's has been known as a car dealer they are equally synonymous with the giving back to the community to me and my family. We really appreciate that level of commitment."

- Margaret G., Belmont, NH


$50,000 Donation to the
Laconia High School Campaign

Breast Cancer
Awareness Month


Drive One for your Community to help support the United Way

Drive One for your School - Laconia High raising over $3,500 on two separate occasions

Purchase of Laconia Little League Scoreboard

100 Turkeys donated to St. Vincent DePaul's for past two Thanksgivings

Here is a list of community events we regularly host:

Ladies & Wheels Night

Laconia Chamber of Commerce Business After Hours Events

Toyota, Ford, and Hyundai New Owner Clinics


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